Micromax unveils innovative pouch packaging
Positive response from Chinese customersWindmöller & Hölscher sets up its own subsidiary in ChinaWith effect from 1 January 2014, Windmöller & Hölscher has prepare up its own subsidiary in the Far East – The Windmoeller & Hoelscher Machinery (Taicang). "With this step nosotros want to ameliorate our proximity to the Chinese market while also documenting the importance we attach to this ever growing market, a successful development in which W&H would like to participate," explains Jürgen Vutz, chairman of the West&H Management Board, and director Peter Steinbeck.Fifty – R: Jingui Dai, Klaus Meyer, Peter Steinbeck, Michael Fischer and Jürgen Vutz touch on the sphere to symbolically transfer their energy to the new companyThe official inauguration of the new branch was historic with a g opening party on the 23 Apr 2014, the evening of the starting time 24-hour interval of Chinaplas. About 200 customers from all over China were invited and together with Due west&H employees enjoyed not just excellent food, but also a varied evening plan that strictly followed Chinese tradition. Drummers opened the ceremony, a masked dancer presented elements of the Szechuan Opera and there had to be a Chinese lion. Under the expert guidance of the Chinese moderator, Jürgen Vutz and Michael Fischer, managing manager of W&H Asia-Pacific, symbolically 'opened' its eyes, to bring the new company luck and prosperity.
The new W&H co-operative is located in Taicang, about 50 kilometre from the centre of Shanghai. Acting as a sales and service center, West&H Mechanism (Taicang) will take on all tasks and activities that were handled by Johs. Rieckermann, W&H's longtime representative in China. The Rieckermann staff so far in charge of W&H affairs has been taken over past the new W&H subsidiary to ensure continuity for W&H customers in People's republic of china. This too goes for the Management Lath, general manager Jinghui Dai, sales manager Klaus Meyer and service manager George Yang, all of whom practise have experience in the Chinese market place.
W&H Machinery (Taicang) will take care of new machinery sales as well every bit spare and replacement parts for the complete Westward&H sales program, another domain being the service sector, including the installation of new equipment every bit well as maintenance and repair. In the future, blown motion-picture show die service and client training courses and others will be offered on site. "The response from our Chinese customers in the first few months after the opening of W&H Taicang has been very positive," says Jinghui Dai."Customers recognize our commitment and appreciate having their supplier on site at present, and we appreciate and welcome it. We are convinced that this will strengthen our position in the Chinese market place significantly."
Source: https://packagingsouthasia.com/supply-chain-function/design-marketing/micromax-unveils-innovative-pouch-packaging/
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